About Us

Hi there and welcome to W O R D and The W Store!

2 family lifestyle destinations in the heart Walthamstow village, East London.
At it's heart a community family store..  WORD is a one stop shop for the coolest kidswear clothing and lifestyle brands and The W Store across the street is brimming with inspiring, sustainable, considered, brands across womenswear, homeware, wellness and gifting for grown ups. 
Owned and operated by women, somewhere you can pop in for a chat, a browse, and discover brands you need to know about for you, your little ones, your family and best friends